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Give small gifts.
14.12.2010
We all like to be appreciated, don’t we? In fact, studies have shown that salespeople are more motivated by being recognised for their skill and achievement, than they are by money.
The same applies to our customers. Surveys have shown that the highest proportion of customers who leave a supplier do so simply because they felt that supplier was no longer interested in them.
We do need to be careful, however, not to seem to be “bribing” them. That’s why small gifts are so effective. They show we care. They demonstrate we have taken some trouble to show our appreciation – and therefore they are more meaningful.
Look for reasons to thank your customers, and show your appreciation. They’ll reward you many times over.
This tip was provided by:
Management Consultancy offering Quality Management Systems (ISO 9001), Environmental Management systems (ISO 14001)and Health and Safety....
