Publish Case Studies
16.11.2010
If you are selling a high value, or high trust service, case studies can make a big difference to your conversion rate.
Very often, prospects will be unsure about how your service will really help them. By giving them an example of someone who has benefited from working with you, you help them to see how they too could benefit. The more similar the example is to the prospect’s business, the more powerful the case study will be.
You can publish your case studies on your website, in other advertising, and leave them with prospects as a final closer. They are also a good introducer for your referral sources to give to prospects when they recommend you.
For a really effective case study, include a photo of the client. People buy people, and the picture will make the case study much more real.
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