TheTop3 Tips On Improving SEO

24.03.2011

Seo is absolutely essential to websites if they are looking at improving their visibility and their exposure to the major search engines such as Google, Yahoo, MSN and Bing. Seo or search engine optimisation is about altering attributes both on a website and also on other websites to improve its positioning when ranked by a search engine. 

Knowing what these factors and attributes are is very important to being successful at seo and below we have put together The Top 3 tips on improving your seo.

Tip 1 - On Page SEO

Getting the on page seo right from the start is very important as it will make all the off page seo such as link building much easier if the website is optimised correctly from the start. The three important aspects of on page seo are title tags, seo friendly URL’s and original content. The title tags should be no longer than 70 characters and should include the keywords you want in them. 

So for example a jewellery box company that wants to rank for jewellery boxes will have their title tag formatted like this:

Jewellery Boxes |Leather Jewellery Box | Company Name Here 

The URL’s should also be seo friendly and this means that they should be formatted like this:

www.thecompanyname.co.uk/jewellery-boxes.html 

The highlighted text above is what is referred to as the URL and this should be related to the page in this way. 

Finally good original content is essential to ranking well on the search engines and this means putting some real effort into writing good new content and not copying off other sites.

Tip 2 - Link Building

Link building is a practice that is talked about a lot however many people do not fully understand. Good link building is very time consuming as it means you looking for other related websites in your market and then contacting them and looking to get an inbound link back to your website preferably with the correct anchor text. It also involves getting links from articles, forums, blogs, directories as well.

You really want to be getting links from various different websites related to your market but you also want to be getting high quality links from good Page Rank sites as well which can be the real challenge. It is not just about volume, it is about quality links as well and you need to find the right balance with this. 

Think about the following each week you do link building and you will be sure to succeed.

Page Rank: Are you getting enough links from decent Page Rank websites?

Relevance: Are you getting links from websites that are related to my market?

Volume: Are you getting enough volume of links each week?

Anchor Text: Are you getting enough links back to your site with correct anchor text?

Tip 3 - Link Baits

Link baits are very important for good seo and they are a great way to attract links. Link baits are very much about quality and not at all about quantity.

The point of a link bait is to write something very well and in great detail so that people link to your content. Essentially the quality of the writing of the article and information in it attracts people to link to your site naturally.

So when thinking about writing a link bait think about ‘lists’ and ‘how tos’ as these can be very good at attracting links. So if we take the jewellery box company again as an example they might do a link bait article on ‘The Top 10 Jewellery Boxes of 2010’ or ‘How To Restore Your Own Leather Jewellery Box’.

So there you have the top 3 tips on improving your seo.

Guest post written by J21Media who offer affordable seo services to the UK.