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Under-promise and over-deliver
30.11.2010
The first time we buy from a new supplier we automatically begin to doubt we made the right decision. We are incredibly vulnerable to our old supplier coming back and tempting us with a better offer. So this is the time, above all others that, as the new supplier, you have to perform.
If you have promised the Earth to get the sale, how will we feel when you only deliver the USA?
If you want a new customer to become a repeat customer, you have to ensure his first experience of you is better than he expected.
That’s why the best sales people promise slightly less than they know they can achieve.
This tip was provided by:
A Traditional thatched country inn. Specialising in Real Ales (CAMRA GOOD BEER GUIDE), Good food offer, lots of home made (Five Stars - Scores on Doors), newly refurbished en-suite accommodation...
North Lincolnshire and South Yorkshires only fully flexible childcare provider. Providing nannies, Childcare workers, Nursery assistants and classroom assistants across the region....
