Have a good supply of Cautionary Tales
We often talk to our clients about what really motivates customers to buy. Of the different reasons that come up, there are always two themes – to achieve gain and to avoid pain. Of the two, avoiding pain is by far the biggest motivator.
What is your customers pain?
16.07.2010
Have you ever considered making your business a GP's Surgery with you as the lead Doctor? If no, then perhaps you should consider doing it fast!
Now obviously we are not suggesting that you should go to medical school, however it is really important to recognize that when you are talking with new potential customers, you should be looking to find out what their pain is and then come up with a solution (or treatment) that will solve that problem; whether that is conulting or carpet cleaning.
Questions are one of the easiest form of diagnosing the pain of the customer, without having to make assumptions which can sometimes backfire. So here are a few questions we might use when we are looking to support more businesses.
- Would you like more sales in your business?
- What could you do with an extra £1000?
- If your business didn't reach its targets, how would you be affected?
- Is 5 minutes of work worth one extra sale? How about ten extra?
- Have you got 5 minutes now? Why not Register Now for Free
So this is just a taster of what could help your business get more sales, why not get in touch using the details at the top of this page or visit the Contact Us Page
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